Case Study Summaries

Munchkin Baby Products

Via insight development and strategic assessment, MomWise helped this client move from a product focused to a brand focused communications strategy. We also assisted in an Agency review to ensure optimization of new strategy.

Peapod Online Grocer

Built convincing business case to quantify Mom's impact on core business. Delivered a word of mouth strategy and tactical plan to reach loyalists and influencers.

Language Stars Language Learning Centers

Taking input from Moms via tools unique to MomWise, we developed a new communications strategy for this 10 year old company and created a marketing plan that extended the new strategy across both online and traditional media to reach mothers of 1-5 year olds.

Proactiv Solution  

MomWise provided creative evaluation and feedback across a variety of communication platforms to enhance the client's ability to communicate a meaningful brand message to Moms.

Client Testimonials

"We were thrilled with MomWise's unique ability to access and effectively leverage an audience of both moms and marketers.  The value this provides for an organization like Language Stars is tremendous!  Based on a thorough project, we gained an objective, expert assessment of how we are perceived, why moms as decision-makers do or don't choose us, and how we can refine our messaging to attract greater market share." Leslie Lancry, Founder and President, Language Stars

"MomWise's smart, strategic thinking and their empathy with the Mom target created an opportunity for Munchkin to redefine its brand communication. And we really loved the MomWise panel, which gave us access to top notch consulting from senior marketing moms." Doug Gillespie, VP Marketing, Munchkin Baby Products

Some of the Other Mom Brands on which we've worked: